Christopher Brellis. Expertise
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Expertise: A

Experience & foresight strategy.

Experience-led strategy that connects customer insight, foresight and commercial value, giving leadership one clear direction and a roadmap worth investing in.

← What I do now

01 In short

How do you turn a vision into a plan the board will fund?

Most strategies fail between the slide and the budget. The bridge is the work.

I lead experience-led strategy at EY Studio+ for banks, government and cultural organisations across Greece, the UK, the Nordics and the Middle East. It starts with evidence of what people actually do, and ends with a roadmap a board can fund and a team can build.

02 How it works

Problem, approach, outcome.

Problem

A vision without a route.

Everyone agrees things must change. No one agrees what, in what order, or what it is worth.

Approach

Evidence, then architecture.

  • Customer and employee research
  • Benchmarking, in and beyond your sector
  • Journeys, signals and future scenarios
Outcome

A roadmap the board funds.

Priorities tied to customer value and commercial results, and one picture the whole organisation can steer by.

03 What you get

  • Research & benchmarks — what people do, and where you lag
  • Experience vision & target journeys — one picture to steer by
  • Future-readiness review — stress-test the plan before money is spent
  • Roadmap & business-case input — a plan the board can fund

04 Case studies

Selected work.

Banking · Greece

How a bank avoided moving old problems onto new technology

Challenge
A leading Greek bank was re-platforming its digital estate and risked rebuilding today’s problems.
What we did
Customer research, benchmarking and journey flows that set what the new platform had to do first.
Result
A redesign roadmap that carried straight into UX/UI, visual language and a Design System.

Culture · Greece

One direction for an organisation pulled in many

Challenge
New audiences and funding pressure were pulling a cultural organisation several ways at once.
What we did
Vision-setting with leadership, audience insight and a future-readiness review.
Result
A shared vision and priorities to plan programmes and investment around.

Government · UAE

The vision behind a national-scale employee platform

Challenge
A government agency set out to build a large-scale Employee Experience platform.
What we did
Employee research, journey architecture and the experience vision, with a cross-border team.
Result
A platform vision and journey architecture that guided delivery.

Client names are withheld. Engagements delivered with EY Studio+ teams.

05 FAQ

Questions, answered.

Why do most strategies stall before delivery?

Because they stop at the vision. Without evidence, a sequence and a value case, nobody can fund them, so all three are designed in from the start.

What is experience strategy?

It decides which customer and employee experiences an organisation should offer, why, and in what order, grounded in research and tied to business results.

How is foresight different from a trends report?

A trends report describes the world. Foresight asks what those signals mean for your decisions, and stress-tests the roadmap before money is committed.

Shall we map the route together?

Email hello@antidot.gr or message me on LinkedIn. I will bring the right EY team.

07 Contact

Let’s talk about your system.

Client work is delivered through EY Studio+. Write to me and I’ll bring the right team.

hello@antidot.gr

LinkedIn · antidot.gr