Christopher Brellis.
Contact

Strategic Designer of the usefully improbable.

Christopher Brellis — systemic designer & innovation leader, Senior Manager at EY Studio+. 25+ years of turning ambiguity into things people love.

currently making sense of → new experiences for FS

01 In short

I turn ambiguity into clarity.

25+ years designing services, systems and digital experiences — for banks, governments, cultural institutions and brands — connecting vision, operations and culture into strategies that deliver measurable impact.

Most recently: GenAI-enabled transformation, agentic AI and new operating models for European financial services.

Working on: systems maps, journeys, governance models, foresight and roadmaps — delivered through AI-augmented ways of working.

02 Capabilities

From the overarching principles to the last pixel; determined, fast and AI-augmented.

One thread runs through every capability below: turning strategic intent into services, products and systems that people actually use, and that organisations can run.

03 What I do now

Areas of expertise.

At EY Studio+ I sit where design meets the P&L — treating organisations as living systems, and leading experience transformation for financial services, government and healthcare clients across Greece, the UK, the Nordics and MENA.

A

Experience & Foresight Strategy

Experience-led strategy that connects customer insight, foresight and commercial value, giving leadership one clear direction and a roadmap worth investing in.

journeys · foresight · vision-setting · roadmaps

Read more →
B

Innovation & GenAI

Turning GenAI from experiment into enterprise value: human-centred, governed, and trusted by customers, employees and regulators alike.

agentic AI · operating models · what’s next

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C

Systemic & Service Design

Whole-system thinking for leadership teams: aligning organisations, partners and policy around services that work end to end for the people who rely on them.

systems maps · blueprints · co-creation

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D

Design Leadership & Systems

Design leadership at scale: one coherent experience across every channel, built on a shared design system that helps teams deliver faster and more consistently.

design systems · UX/UI · cross-border teams

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E

Agentic AI Product & Service Design

Reimagining services around people and AI working together, and proving their value early, with working products in weeks rather than plans in months.

agent design · rapid prototyping · design-to-code

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F

Digital Experiences

Places, products and stories people step into, explore and feel: immersive spaces, augmented reality and installations for brands and cultural institutions.

immersion · exploration · installations

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My commitment

Designing the systems behind
what makes us feel.

04 The record

25+ years, abridged.

    • Cross-border delivery across the UK, Sweden, UAE and KSA, including a large-scale Employee Experience platform for a UAE government agency.
    • Led the CX-driven redesign and Sitecore re-platforming of a leading Greek bank — research, benchmarking, journey flows, UX/UI, visual language and Design System.
    • Lead designer for the same bank’s intranet transformation and foundational e-banking journeys, built around personas and prioritised flows.
    • Designed and deployed AI-powered chatbot solutions; creator and evangelist of agentic AI within EY’s AI Ambassador community.
    • Service Design lead in healthcare — collaborative solutions between government bodies and private providers.
    • Strategy engagements in the cultural sector: vision-setting, customer insight, future-readiness.
    • Led the digital transformation of the programme — full curriculum redesign and syllabi authoring, validated by the Open University, UK.
    • Ground-up AR app for leading European luxury audio/visual brands. Its pandemic-era release contributed to a 7.4% share value increase and 10.4% sales growth in Q3 2021.
    • Conceived and organised the new Department of Design Innovation Research; findings shaped new product development and competitive analysis frameworks.
    • Agile management of UX/UI design operations for a major global FMCG portal — released in over 80 languages with minimal disruption.
    • Strategic ATL/BTL conceptualisation and delivery; led the newly established local team into Leo Burnett’s global partner network.
    • Innovation design studio serving luxury, FMCG and cultural clients: Samsung, Procter & Gamble, Sony, DKNY, the New Acropolis Museum, Stavros Niarchos Foundation, Onassis Foundation.
    • External design provider to the Athens 2004 Olympic Games Organising Committee.
    • Cultural work spanning projection mapping, environments and interactive experiences.

Education

  • MA (RCA) Design — Royal College of Art, London
  • BA (Hons) 3D Design, First Class — Ravensbourne University, London
  • Foundation studies in Art & Design — Central Saint Martins, London
  • PGDip Philosophy — Birkbeck, University of London
  • Japanese Urushi — Kyoto City University of Arts

Academic Posts

  • American University of Greece — Graphic Design, Course Leader, 2019–2022
  • University of the Aegean — Design & Innovation, 2005–10
  • Loughborough University — Product Design, 1999–01
  • Kyoto College of Art & Design — Guest Lecturer, 1998

Public Talks

  • Onassis ONX, New York — AI & Mixed Reality in Moving Image, 2025
  • British Council Athens — Circular Cultures
  • Google Culture Shift — Technology Meets Art
  • Rothschild & Co, London — Startup & Entrepreneurship

05 Contact

Let’s design what comes next.

hello@antidot.gr

LinkedIn · antidot.gr