Expanded technological and technical expertise in multiple specialisms. An essential component of Product Design is, by definition, the utilization of a wide range of technologies and methods in the quest for solutions to the complex design issues we face. The understanding of three-dimensional space, the relation to human scale and the body, the knowledge of available materials and the complexity of industrial production, formed the basis for our understanding of a comprehensive design methodology. We therefore developed a wide approach, that superseedes the usual over-specialisation. Starting off from 3D design, we quickly moved into the world on new media (video, interactivity and, obviously, web technologies), widening our knowledge field.

Expanded cultural understanding. Contemporary (industrial) civilization is seeped with multi-layered meanings, complex symbolic values and cultural references. The role of the designer expands further than the manipulation of form and material - into the foray of the intangible: added or perceived value and symbolic significance of an object or gesture.

As designers, we are asked to design the physical world and, in effect, to instill meaning into things. By extension, we would dare to observe that we are essentially wandering into the domain of production and manipulation of culture.

From "well-designed art" or "creativity in design", the result of our work is not just the printed or constructed object - it is the meaning itself that the object conveys. [In true essence, this is where the real issues arise: we are dealing with the manipulation of desire, so one needs to be clear in ethical / political terms, but this interesting issue is well beyond the scope of this text].

In few words, we understood early enough that the complex cultural, political and financial environment would require teams that would operate as "hubs" - focusing on the understanding of the big picture, yet being able to employ the appropriate technique or methodology. The world of applied arts is a broad and loose one; we aim at a reasonable and informed management of all those elements that describe the produced work.

GREECE TODAY
We are fully aware of the issues regarding Greece. The financial outlook is rather dim, and the global environment is extremely volatile.  Professional designers and all related specialisms are called to fine-tune processes, products and services. We truly believe that designer participation can be fruitful and substantial in priming Greece for the new phase in its history. The full picture lies with European citizens and their decisions about our future society.